Market analysis of the diagnostic computer equipment: Aurum


	Market analysis of the diagnostic computer equipment: Aurum

	AURUM Aurum or Grif@tom or aur-um is all the same product. The only difference is the name. The owner thinks that by changing the name every year he helps to fight against the replicas. Aurums are a good alternative to Oberon’s. Individual manufacturing in a set of ten items. In each new set algorithm and microprocessor are changed. The inconvenient part of it is that it is very expensive to fix. Therefore in Europe the certification of the product was rejected. The manufacturing of aurum is very primitive. Also the amount of useless function that is put in there make you think that it’s not a doctor that will operate it but rather a P.H.D professor in computer science. The refore Aurum is not the best pick for use in commercial purposes.